At Ailias, we believe that creating lifelike, conversational digital humans carries a profound responsibility. Our technology brings historical figures, cultural icons, and approved modern personalities to life through interactive holograms — experiences that inspire, educate, and engage audiences in public, commercial, and educational environments.
With this capability comes a duty to act ethically, transparently, and responsibly. This page outlines Ailias’ approach to AI ethics and responsible use, covering how we design, govern, and deploy digital humans and conversational holograms responsibly.
We recognise that digital representations of people — whether historical or contemporary — are not merely technical assets, but cultural and personal legacies.
Ailias was developed by the team behind Ouno Creative, a digital experience studio with a long-standing track record of delivering interactive installations, exhibitions, and digital attractions for major public-sector and enterprise organisations. This includes work for organisations such as European Space Agency, SSE, BAE Systems, Boeing and other brands where security, trust, and operational reliability are critical.
This background directly informs Ailias’ approach to governance, content approval, system security, and public deployment. Our experience delivering high-profile, public-facing digital experiences ensures that Ailias is designed not just as an AI innovation, but as a robust, accountable platform suitable for real-world institutional and commercial environments.
Ailias creates digital avatars that are designed to honour the individual being represented, rather than exploit or distort them.
We take particular care to ensure that:
– Avatars are clearly presented as AI-driven representations, not living individuals
– No avatar is intended to deceive, impersonate, or mislead audiences
– Interpretative storytelling is clearly framed within educational, cultural, or approved commercial contexts
– Sensitive topics are handled appropriately, especially in public or family-friendly environments
Where characters represent historical figures, we balance engagement with respect for historical record and scholarly consensus.
Respect for likeness rights and intellectual property is central to Ailias’ business model.
Where figures are in the public domain, Ailias ensures responsible, respectful use that avoids misrepresentation or reputational harm.
Where characters are based on living individuals, estates, or managed intellectual property:
This approach positions Ailias as a trusted partner for rights-holders seeking to explore digital legacy, education, and engagement opportunities.
Ailias believes audiences deserve clarity when interacting with AI systems.
Accordingly:
Users are informed that they are engaging with an AI-driven avatar
– Experiences are framed as interpretive, educational, or representational
– We avoid deceptive design patterns or “passing” avatars off as real individuals
Transparency builds trust — and trust is essential for public-facing AI.
Ailias holograms are designed for deployment in museums, stadiums, retail spaces, schools, and corporate environments. Safety is therefore non-negotiable.
Our systems include:
– Guardrails to prevent harmful, offensive, or inappropriate responses
– Content moderation aligned with venue type and audience
– Controlled conversational boundaries for sensitive topics
– Ongoing monitoring and update capability
For environments involving children or vulnerable audiences, additional safeguards are applied.
Ailias does not deploy autonomous, unsupervised AI systems.
Every character is subject to:
– Human review and approval of content and behaviour
– Client-side governance and sign-off where required
– Ongoing oversight and update control
– Clear accountability pathways
AI augments human storytelling — it does not replace human responsibility.
Ailias actively aligns its practices with emerging regulatory frameworks, including:
– The EU AI Act, particularly provisions relating to transparency, risk classification, and human oversight
– Enterprise AI governance requirements commonly assessed during procurement
– International best practices for responsible AI deployment
We welcome compliance reviews, audits, and partner due-diligence processes.
Ailias views ethical AI not as a constraint, but as a foundation for long-term value.
By embedding ethics into our technology, partnerships, and business model, we aim to:
– Protect the legacies of the people we represent
– Support institutions, brands, and rights-holders with confidence
– Enable meaningful, responsible innovation
– Build enduring trust with audiences worldwide
Bringing legends to life demands more than technical excellence — it requires care, respect, and integrity.
We actively welcome collaboration with museums, educational organisations, sports institutions, corporates, brands, and intellectual property rights agencies seeking to explore responsible digital representation.
If you wish to discuss ethical deployment, licensing frameworks, or governance processes, we invite you to contact the Ailias team.
