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How NiCE Extended
the Reach of its Chief AI Officer
with an AI Digital Human

Extending the reach of a Chief AI Officer
through natural, multilingual conversation

When a global leader in AI-powered customer experience chooses to introduce an AI Digital Human of its own Chief AI Officer at its flagship international conference, it is worth paying attention.

At NiCE World, Ailias was commissioned to create an AI Digital Human of Philipp Heltewig—Chief AI Officer at NiCE, General Manager of NiCE Cognigy and co-founder of Cognigy—for delegates attending one of the industry’s most important customer experience and AI events.

This was more than an engaging exhibition feature.

It represented a new approach to sharing expertise.

While Philipp delivered keynote presentations, met customers and held strategic discussions throughout the event, his AI Digital Human remained available to continue those conversations. Delegates could ask questions, explore topics that interested them most and interact naturally in multiple languages, creating a far more personal experience than traditional video, presentations or static displays can offer.

For Ailias®, this project was particularly significant because of the audience.

NiCE develops AI-powered customer experience platforms trusted by organisations in more than 150 countries, helping businesses automate and orchestrate customer interactions using conversational and agentic AI. Its annual conference brings together customers, technology partners and AI professionals who work with conversational AI every day.

This was not an audience discovering AI for the first time.

These were people who understand large language models, latency, multilingual interaction, conversational design and customer experience. They know what great AI feels like—and they quickly recognise when it falls short.

Successfully deploying an AI Digital Human at a global event and in front of such an informed audience provided an opportunity to demonstrate how Digital Humans can move beyond novelty and become valuable communication tools for global organisations.

As businesses increasingly look for new ways to make expertise more accessible, this project offers a compelling example of how AI Digital Humans can extend conversations beyond the keynote, enable richer customer engagement and help organisations share knowledge at scale.

Ailias digital human of Philipp Heltewig, Chief AI Officer at NiCE, for NiCE World London,

Why create an AI digital human?

Every organisation invests heavily in bringing its most knowledgeable people together with customers, partners and employees.

Whether it’s a keynote presentation, product launch or industry conference, these moments create valuable opportunities to share expertise and build relationships.

The challenge is that expertise doesn't scale.

Even the most engaging speaker can only have one conversation at a time. Once a presentation finishes, many delegates never have the opportunity to ask their own questions or explore the topics that matter most to them.

An AI Digital Human changes that.

Rather than replacing human interaction, it extends it.

Visitors can continue the conversation throughout the event, asking questions naturally, exploring subjects at their own pace and receiving consistent, accurate information through an engaging conversational experience.

For international events, the benefits become even greater. A multilingual AI Digital Human allows visitors to interact in their preferred language, making expertise more accessible without creating separate content for different regions or relying on interpreters.

The opportunity extends far beyond conferences.

The same Digital Human can support customer experience centres, executive briefing facilities, corporate reception areas and training environments—creating a consistent way for organisations to make the knowledge of their experts available whenever and wherever it is needed.

As AI continues to transform customer engagement, the most exciting opportunity may not be automating conversations. It may be making the expertise of an organisation’s most valuable people accessible to everyone.

Creating Philipp's AI digital human

A successful AI Digital Human is about far more than visual realism.

The objective is to create an experience that feels authentic, professional and immediately recognisable to the audience. That means carefully considering not only appearance, but also posture, expression, tone of voice and the way the individual naturally communicates.

Working closely with the NiCE team, Ailias® created a photorealistic AI Digital Human of Philipp Heltewig, designed to complement his presence throughout NiCE World while remaining true to his professional identity.

Equal attention was given to the conversational experience. The Digital Human was prepared with carefully curated knowledge, enabling visitors to ask meaningful questions about AI, customer experience and related topics while receiving clear and consistent responses.

The result was an experience that reflected Ailias’ philosophy of creating AI Digital Humans that inform, engage and inspire—allowing delegates to continue exploring ideas long after a keynote presentation had finished.

Deploying at NiCE World

Positioned within the heart of the NiCE World exhibition, Philipp’s AI Digital Human became another opportunity for customers and partners to engage with one of the event’s keynote speakers.

While Philipp continued delivering presentations, meeting customers and participating in discussions throughout the conference, delegates could also spend time exploring AI topics through natural conversation with his Digital Human.

Visitors asked questions about artificial intelligence, customer experience and emerging technologies, with each conversation developing according to the interests of the individual rather than following a scripted demonstration.

One capability that quickly proved its value was multilingual interaction.

With delegates attending from across Europe, North America, Asia and beyond, visitors were able to converse naturally in their preferred language, making Philipp’s knowledge accessible to a far broader audience than would have been possible through traditional presentations or static exhibition content.

Perhaps most importantly, the Digital Human felt like part of the overall event experience rather than a standalone technology demonstration.

For many delegates, it provided a natural continuation of the conversations already taking place throughout NiCE World, reinforcing the event’s focus on innovation, customer experience and the practical application of conversational AI.

Projects like this demonstrate how live event Digital Human experiences can transform conferences from one-way presentations into ongoing, personalised conversations—extending the value of keynote speakers and creating more meaningful engagement throughout an event.

Why this audience mattered

Most AI Digital Humans are demonstrated to audiences experiencing the technology for the first time.

NiCE World was different.

The event brought together customers, partners and AI professionals who work with conversational AI every day. Many are responsible for designing, deploying and evaluating AI-powered customer experiences within their own organisations.

This is an audience that understands the technology.

They recognise natural conversation. They notice response quality. They appreciate multilingual capability and quickly identify when an AI interaction feels authentic—or when it doesn’t.

Deploying an AI Digital Human in this environment brought a unique level of responsibility. Every conversation needed to feel credible, every response needed to be relevant and the overall experience needed to complement the exceptionally high standards associated with the NiCE World event.

For Ailias®, this made the project particularly rewarding.

It demonstrated that AI Digital Humans are no longer simply attracting attention because they are new. When thoughtfully designed, they can provide genuine value, encouraging meaningful conversations with even the most knowledgeable and technically demanding audiences.

Free to experience. Simply register with your email address, verify your account and you’ll be ready to start your live conversation in under a minute.

Corporate training CEO AI avatar hologram for business from Ailias

Beyond NiCE World

While this project was created for a global AI conference, the opportunities extend far beyond live events.

Every organisation has people whose knowledge creates significant value—whether that’s a CEO sharing company strategy, a product specialist demonstrating new technology, a customer success team answering complex questions or an AI-powered brand ambassador representing the organisation at events and customer engagement programmes.

Traditionally, that knowledge is limited by time, location and availability.

An AI Digital Human removes many of those barriers, making expertise available wherever it is needed while allowing conversations to remain personal, engaging and accessible.

Today, organisations are beginning to deploy Digital Humans within executive briefing centres, innovation hubs, customer experience centres, corporate reception areas, training environments and permanent exhibition spaces. They are also creating AI Brand Ambassadors who can represent their organisation consistently across conferences, exhibitions, retail environments and customer experiences.

In every case, the objective remains the same: extending the reach of the people whose knowledge and personality matter most.

For Ailias®, that represents the real value of AI Digital Humans:

Not replacing people. Helping more people benefit from their expertise.

What this project demonstrated

Every successful Digital Human deployment provides valuable insight into how people choose to engage with AI in real-world environments.

At NiCE World, one observation became particularly clear.

Given the opportunity, visitors preferred conversation over consumption.

Rather than simply watching content or reading information panels, delegates actively asked questions, explored subjects that interested them and interacted in their own language. Every conversation became unique, shaped by the curiosity and interests of the individual rather than a predefined visitor journey.

The project also reinforced the importance of authenticity.

Photorealistic visuals may attract attention, but meaningful conversation is what sustains engagement. Combining natural interaction with carefully prepared knowledge and multilingual capability created an experience that complemented the event rather than competing with it.

Perhaps most importantly, the deployment demonstrated that AI Digital Humans are becoming a practical communication tool for organisations looking to share knowledge more effectively.

As AI continues to evolve, the greatest opportunity may not be replacing existing channels of communication, but enhancing them—creating richer, more accessible experiences that extend the reach of an organisation’s most knowledgeable people.

"Photorealism captures attention.
Conversation creates engagement."

Ailias Ai human holograms for enterprise deployments - fully multilingual

25+
Languages

One Digital Human.
Global Conversations.

Visitors naturally interacted in their preferred language throughout NiCE World.

Ailias digital human of Philipp Heltewig, Chief AI Officer at NiCE, for NiCE World London,

Continuous Engagement

The conversation continued long after the keynote ended.

Delegates could engage with Philipp throughout the event while he continued presenting and meeting customers.

Ailias digital human of Philipp Heltewig, Chief AI Officer at NiCE, for NiCE World London,

Personality
Matters

Authenticity isn't just appearance. It's character.

Contextual conversational moments reflected Philipp’s interests and personality, creating interactions that felt natural and memorable.

Immersive digital human experience by Ailias

Looking Ahead

Projects like NiCE World demonstrate how organisations are beginning to rethink the way expertise is shared.

As AI continues to evolve, we believe Digital Humans will become an increasingly important part of customer engagement—not replacing people, but extending their reach.

The future of AI isn’t simply answering more questions.

It’s making the knowledge of an organisation’s most valuable people available to more people than ever before.

That’s the opportunity Ailias® is excited to help organisations explore.

The Ailias® approach:

Digital Humans
with Purpose

Every experience is designed around a clear business objective—whether that's extending expertise, improving customer engagement or making knowledge more accessible.

Authenticity Beyond Appearance

Creating a convincing Digital Human is about more than visual realism. We carefully capture personality, communication style and the details that make each individual recognisable.

Built Around
Conversation

We believe meaningful conversations create stronger engagement than passive content. Every Digital Human is designed to answer questions naturally and encourage exploration.

Designed for International Audiences

Native multilingual conversation enables organisations to communicate consistently with visitors, customers and employees around the world through a single Digital Human experience.

Experience
First

Every design decision—from appearance and conversation to personality and supporting content—is guided by one question: Will this create a better experience for the visitor?

Focused on Business Outcomes

Technology is only the starting point. Our goal is to create Digital Human experiences that help organisations communicate more effectively, extend the reach of their experts and deliver measurable value.

Frequently asked questions

Ailias AI Hologram Partner Programme, creating conversational Holograms for AV and Event companies

Ailias is a cutting-edge provider of life-size, fully conversational, AI-powered hologram solutions. Our holograms represent historical figures, celebrities, or custom characters, offering real-time, natural conversations powered by advanced AI, combining perfect lip sync within a large format holobox.

No. Holobox displays are one delivery format, but Ailias can also work with compact hologram systems, transparent OLED, LCD mirror displays, light-field displays and bespoke installations.

Unlike services that offer pre-recorded avatars or live-streamed video feeds, Ailias delivers real-time conversational holograms with AI-driven speech and 3D life-size projection, ideal for museums, events, and brand activations.

Absolutely. We specialise in creating bespoke avatars - from fictional characters to modern-day celebrities or brand ambassadors. Just provide us with reference materials, and we’ll handle the rest.

You do - provided you have the legal rights to the person or likeness being used. We work with clients who already hold IP rights, licenses, or personal consent to use the face, voice, or image of real individuals (whether celebrities, historical figures, or private persons).

Ideal for: Museums & galleries, Heritage and educational sites, Live events and sports stadiums, Film premieres and brand launches, Corporate lobbies and product showrooms.

Absolutely. We offer custom branding, from Holobox skins and custom installations, to dialogue content aligned with your campaign messaging.

We’re here to help. 👉 Contact our team to discuss your use case or schedule a demonstration.

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